Yamaha motorcycles introduced the Yamaha XS650 in 1978, and this first cruiser type bike, designed specifically for the American rider, became the flagship for Yamaha motorcycles dedication and commitment to the American cruiser motorcycle market and scene. Accounting for approximately 65% of Yamaha motorcycles street bike sales, Yamaha Star Motorcycles offer riders stylish motorcycles with superb finishing details featuring industry-leading technologies, which just as importantly provide excellent platforms for easy personalization and customization.

Yamaha motorcycle recognizes cruisers as an American art form, and knows that the riders who purchase and ride Yamaha Star motorcycles view their custom Yamaha motorcycle Star creations as two wheeled motorized canvases. Riders proudly proclaim varied aspects of their diverse personalities when choosing from a vast selection of Yamaha motorcycle Star accessories and parts, and delight in the showmanship and visual excitement their custom Yamaha motorcycle Star bikes add to the biker scene.

Yamaha motorcycles has become the world’s second largest producer of motorcycles, and in 2005 announced the creation of the stand alone Yamaha Star Motorcycles brand for the American market. By building an efficient infrastructure designed to provide over 100 in-stock Yamaha motorcycle star accessories and parts throughout the Yamaha motorcycle dealer network, cruisers could now be easily personalized right from the start at the dealership when purchased.

Browse Yamaha motorcycle forums and read how over a quarter of a million loyal Star Motorcycle owners identify with the Star Motorcycle brand and the cruiser lifestyle it conveys. Yamaha now features the Star Motorcycles logo on all marketing materials, and has taken a leading role in prominently displaying at cruiser-only events throughout the U.S. In a grass-roots type of effort to ensure that future Star offerings are not just a result of boardroom decisions, Yamaha event demonstrators and Yamaha motorcycle dealers are in attendance at cruiser events and sharing the lifestyle in order to have fun and gather information to guarantee that Star Motorcycles remain a reflection of what cruising Star Motorcycle enthusiasts want.

Yamaha motorcycle Star accessories play a fundamental role in the Star Motorcycle rider satisfaction plan, and accessory development and engineering specialists work side by side with motorcycle designers from the inception of each design and modification to ensure that a variety of accessories are elemental components of each design. Thousands of apparel options are also manufactured for riders of all types, allowing Star Motorcycle riders to even further express their uniqueness and creativity.

Helping riders personalize their bikes and providing them with opportunities to participate in activities that add to their enjoyment of their Yamaha Star Motorcycles purchases reflects the company’s energetic and enthusiastic cruiser market niche. Yamaha boasts the largest motorcycle dealer network in the industry, and offers extensive training to its affiliates with the goal of providing a sales and support force that understands that buying a motorcycle is NOT just buying a machine!

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